Brand Mind just got its biggest upgrade yet. Instead of only storing your colors and fonts, it now forms real conclusions about your brand, learns from everything you do, and proves it in your very first session.

Start with just your name. Create a brand and type its name. Krumzi finds your website and logo, pulls your colors and fonts into your brand kit automatically, and gets to work.

Research that does your homework. Krumzi reads your website, looks up what your customers say, and checks how similar brands present themselves, narrating every step while it works. About a minute later you get "Here's what I understand": plain-language conclusions like "You're the premium option, your designs should never look like a discount flyer." Confirm them, fix them in place, or dismiss them. Every design you generate from then on is steered by them.

It speaks your customers' language. If your audience posts in French (or German, or Spanish…), Brand Mind notices, and writes your conclusions and your design copy in that language from the first design on.

No brand yet? Build one together. Pick the interview instead: a real conversation, not a form. Every question builds on your last answer. Tell it you restore mid-century furniture and the next question is about estate sales, not a generic "who's your audience?". Along the way it picks up your brand's name, what you sell, and your colors: if you have colors, say them; if you don't, it proposes a palette from your taste picks. Either way your brand kit is ready by the time the interview ends.

Feed it anything. Drop brand guidelines, a pitch deck, or screenshots of posts you love into Brand Mind. It reads them, shows you what it learned, and asks you to settle it when a document contradicts something it believed.

Watch it learn. The "What I've learned lately" feed shows every signal: a thumbs-down you gave, a font you changed, a design you exported. Anything it learned wrong, undo with one tap.

Open Brand Mind from the sidebar any time to see your brief. The more you react to designs, the sharper it gets.